Brand Guidelines
Resources and guidelines for using the Merato brand. Download our logo, colors, and guidelines in a single package.
Download Brand AssetsNaming
Merato derives from the Italian and Latin mercato (marketplace), rooted in the Latin mercātus — the same origin as "merchant," "commerce," and Mercury, the Roman god of trade and messengers. Drop the "c" and you get a cleaner, modern name for what we are: a marketplace that connects companies with recruiters.
Merato is always capitalized. Never write it as “merato”, “MERATO”, or “MeRato”.
When referring to the company, use “Merato” as a proper noun — not “the Merato platform” or “Merato app” unless necessary for clarity.
Usage
Maintain a minimum clear space equal to the icon height around the logo. Do not rotate, distort, recolor, or apply effects to the logo beyond the provided variants.
Do not use the Merato name or logo to imply endorsement, sponsorship, or affiliation without written permission.
The primary brand mark. Use this wherever space allows. The chain-links icon is paired with the wordmark set in Plus Jakarta Sans Bold.
The chain-links icon for compact layouts, favicons, and social media avatars. Two interlocking links representing the connection between companies and recruiters.
Colors
Token-based color system. Never use pure white (#ffffff) — all backgrounds use tinted off-whites with a subtle lavender cast.
Light mode
Dark mode
Typography
A single typeface across the entire product. Clean, geometric, modern.
400 Regular · 500 Medium · 600 SemiBold · 700 Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii
The quick brown fox jumps over the lazy dog. 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Guidelines
- Use tinted off-whites for backgrounds
- Maintain clear space around the logo
- Use the provided color variants
- Keep Plus Jakarta Sans as the only typeface
- Use pure white (#ffffff) as a background
- Stretch, rotate, or apply effects to the logo
- Recolor the logo beyond provided variants
- Place the logo on busy or low-contrast backgrounds